Tatara Systems Adds E.Y. Snowden to its Board of Directors

Acton, Mass.- Tatara Systems, Inc., a developer of technology platforms that enable service providers to seamlessly deliver services to users of mobile computing devices across any home or roaming access network, today announced that E.Y. Snowden, President and CEO of Boston Communications Group Inc. (bcgi), has joined Tatara’s Board of Directors.

The appointments of Mr. Snowden as Tatara’s first independent board member reflects the company’s continued growth and expansion. He joins existing Tatara board members Ed Anderson of North Bridge Venture Partners, Sean Dalton of Highland Capital Partners and Steve Nicolle, President and CEO of Tatara Systems.

As the president and CEO of bcgi, a leader in transaction processing solutions for real-time wireless subscriber management, E.Y. Snowden leads the company’s overall business direction and strategy. Prior to joining bcgi, E.Y. was president and chief operating officer of American Personal Communications, L.P. (APC) d/b/a Sprint Spectrum, where he oversaw the launch of the nation’s first Personal Communications Services (PCS) network. At APC, E.Y. led the development of a new customer proposition for wireless communications that contributed to APC winning the J.D. Power & Associates’ Customer Satisfaction Award in only its second year of service. This startup, which E.Y. helped to build to 800 employees, was also honored by Fortune Magazine as one of the “25 very cool companies to work for.”

Previously, E.Y. was area vice president at Pacific Bell, Inc., where he developed the business plan for the company’s entry into the PCS market through the creation of Pacific Bell Mobile Services. He began his career as a corporate strategy consultant and manager with the Boston Consulting Group. E.Y. holds a bachelor’s degree in mathematical sciences from Stanford University and a master’s degree in business administration from Harvard Business School.

“We are thrilled to add E.Y., a well-respected industry veteran with years of experience running wireless service provider businesses, to our Board of Directors,” says Steve Nicolle, president and CEO of Tatara Systems. “We look forward to benefiting from his industry knowledge, experience and contacts as Tatara continues to expand upon its success in the marketplace.”

“As communications networks begin to converge, maintaining a good relationship with customers and building a strong brand will be essential for service providers to compete successfully,” says E.Y. Snowden. “Tatara’s platform allows service providers to avoid the ‘dumb pipe’ fate by maintaining control of the customer relationship – even if they don’t own the network across which services are being delivered. I’m pleased to work with Tatara to help its team expand its market reach and solve this key challenge – for all types of service providers across all types of networks.”

The placement of Mr. Snowden on Tatara’s Board was the result of a highly successful search performed by the world’s leading executive search firm Korn/Ferry International. “Korn/Ferry’s ability to attract such world class board members, in such a short timeframe, is a reflection of how well Tatara has done and the opportunities that lie ahead for the company,” says Craig Driscoll, Client Partner, Korn/Ferry International.

In addition to receiving guidance from its Board of Directors, Tatara Systems also has assembled a world-class Advisory Board, whose well-pedigreed members include:

Tatara Systems, Inc. is a developer of technology platforms that enable service providers to seamlessly deliver both connectivity and enhanced services across “virtual” networks – composed of access networks of multiple technologies owned by multiple operators – to users of mobile computing devices such as laptops, PDAs and smartphones. Tatara’s Mobile Services Control Platform™ (MSCP) allows service providers including wireless, wireline, cable and managed service providers to maintain a direct service and billing relationship with an individual end user or enterprise while also building brand awareness – even if they don’t own the access network to which the user is connected. The result is that branded service providers can deliver world-class ‘mobile office’ services to their business customers – and rich application services to their consumers – without owning every network a user may wish to access. Tatara has raised more than $17 million to date from leading investors. For more information, visit www.tatarasystems.com .