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Leading Mobile Operator O2 Selects Tatara02/13/2006 - Acton, MA and London, UK – Tatara Systems, the market leader in mobile services convergence, today announced its selection by O2 UK to deliver mobile business solutions. Tatara’s Mobile Services Convergence Platform will be used to enable compelling and integrated product offerings to business professionals across networks including, GPRS, 3G, and Wireless LAN. This allows O2 to continue to expand its service portfolio while ensuring a simple, secure, and intuitive user experience when connecting to the fastest available wireless technology.
As a platform, Tatara’s technology offers O2 tremendous flexibility to support a variety of devices and services. This includes a Windows Mobile Pocket PC client running on dual mode (3G/ Wi-Fi) fully integrated devices, such as the popular O2-branded Xda II, which is a lightweight, voice-enabled PDA that supports email, web, video, camera, music and games. Additionally this device offers a range of Microsoft Office software tools to enable mobile professionals to be productive while on the move. Tatara’s platform, including the Tatara Subscriber Gateway, also ensures investment protection as new networks, such as HSDPA, and new converged mobile services become important to O2’s subscriber base. Immediately Tatara’s technology provides O2 UK with SIM-based authentication capabilities, enabling O2’s Xda subscribers to benefit from a highly secure and simple user experience on 2G/ 3G WAN networks and across O2’s various Wi-Fi ‘hotspot’ locations, including sites operated by roaming partners such as The Cloud and BT Openzone. “After a careful review of the technical options available, it was clear that Tatara’s platform was the best alternative for O2 to implement quickly, while ensuring an easy path forward to support additional services, new devices and faster networks in the future”, said Colin Forsey, Wireless Product Manager with O2 UK. “Tatara has been extremely agile as a company and their products offer us a complete solution across a variety of emerging devices allowing us to rapidly develop compelling new service offerings”. “Tatara is excited to be working with a leading mobile operator like O2 in developing differentiated and revenue-producing services”, said Steve Nicolle, President and CEO of Tatara Systems. “The partnership with O2 is also a milestone for Tatara, as we begin to see converged mobile service offerings for business professionals expand beyond laptops to new devices such as the market-leading Xda products offered by O2”. Tatara continues to add to its impressive customer list, and partnering with O2 UK is another example of the company’s success at delivering converged mobile service deployments in the market today, with a platform for the future. As high speed data networks continue to expand in coverage and performance, it is vital for service providers to offer their customers a range of converged mobile services across a variety of networks and devices that are simple and easy to use. About O2 O2 is a leading provider of mobile services to consumers and businesses in the UK. It is the leader in non-voice services, including text, media messaging, games, music and video, as well as always on data connections via GPRS, 3G and WLAN. Every month, O2’s 16 million customers send well over a billion text messages. O2 (UK) is a subsidiary of O2 plc which also owns O2 branded mobile operators in Ireland and Germany as well as the O2 Airwave emergency services network in the UK. About Tatara Systems Tatara Systems invents, develops, and deploys solutions for service and content providers who want to deliver converged mobile offerings to their customers across networks and devices. Tatara's Mobile Services Convergence Platform™ makes it possible to deliver a rich and consistent set of services and content over multiple IP access networks and across secure client connections to laptops, PDAs, and smartphones providing the ultimate in real-time control and branding. Tatara’s solutions enable new revenue generating offerings such as converged mobile messaging, converged mobile VoIP, and intelligent content delivery all independent of network ownership. For more information, visit www.tatarasystems.com |
