 | | |
Tatara and Microsoft to Demonstrate Intelligent Mobile Content Services at GLOBALCOMM 200606/01/2006 - ACTON, MA – Tatara Systems, a leader in delivering carrier-class converged mobile solutions, today announced that it is working with Microsoft Corp. to demonstrate innovative mobile services at GLOBALCOMM 2006, which is being held June 5-8 in Chicago. The “Continuity” demonstration features the Tatara Subscriber Gateway (TSG) working in conjunction with Microsoft’s Connected Services Framework to deliver a service that allows users to continuously access content, such as video, as they travel across multiple networks and different types of devices.
“Intelligent content services represent a large growth opportunity as users continue to demand more freedom and productivity improvements with mobility,” said Steve Nicolle, president and CEO of Tatara Systems. “Carriers can differentiate beyond network connectivity and pricing by offering these services via their own portals or through close collaboration with third-party providers. As this demonstration illustrates, Tatara’s solutions enable operators to deliver value-add services that can drive new revenues and build customer loyalty.” The “Continuity” service demonstration highlights how a user can start watching video on demand at home, on a Media Center PC for example, and then easily transfer to continue watching as it runs on a mobile device on a wireless or Wi-Fi network. The network transfers are completed automatically and seamlessly, ensuring the best possible experience without the user having to manage complicated configuration changes or steps to establish or continue services as they move across networks and devices. “Users today want access to their favorite services anytime, anywhere, and on any device they choose,” said Michael O’Hara, general manager of marketing for Communications Sector, Microsoft. “At the same time, service providers are seeking innovative services that will drive differentiation and will leverage the considerable network assets they have deployed. The Tatara solution addresses both sets of requirements, facilitating services that are easy for end users to consume and don’t require massive network upgrades for the operators.” Tatara’s solution enables seamless connection management and is able to deliver advanced services for carriers using open standards to communicate with content and applications servers in real time. Such information exchange is valuable for service authorization, customer support, billing and format selection to deliver an optimal end user experience. This includes providing mobile users secure and easy-to-use applications that are intelligent enough to optimize the experience based on a user’s location, actual network performance, and device type. Mobile content and applications will be one of the key differentiators as established service providers and web insurgents fight to capture mobile subscribers and revenues. Visit the “Continuity” demonstration in the Microsoft booth (#34031) at GLOBALCOMM2006. For more information or to arrange an appointment at the show, please contact info@tatarasystems.com. About Tatara Systems Tatara Systems invents, develops, and deploys solutions for service and content providers who want to deliver converged mobile offerings to their customers across networks and devices. Tatara's Mobile Services Convergence Platform™ makes it possible to deliver a rich and consistent set of services and content over multiple IP access networks and across secure client connections to laptops, PDAs, and smartphones providing the ultimate in real-time control and branding. Tatara’s solutions enable new revenue generating offerings such as converged mobile messaging, converged mobile VoIP, and intelligent content delivery all independent of network ownership. For more information, visit www.tatarasystems.com About GLOBALCOMM™ With more than 500 exhibitors and 20,000 participants expected from more than 100 countries, GLOBALCOMM™ -- the Next-Generation Communications Marketplace and Summit -- debuts June 4-8, 2006, at McCormick Place in Chicago, Illinois, USA. GLOBALCOMM™ is a trademark of the Telecommunications Industry Association (TIA). Visit http://www.GLOBALCOMM2006.com for more information |
