Femtocells are cellular access points that connect to a mobile operator's network using residential DSL or cable broadband connections. The Femto Forum (www.femtoforum.org) has been set up to promote the wide-scale adoption of femtocells. The Forum will support and drive the adoption of industry wide standards and common architectures to enable the widespread adoption & deployment of femtocells by operators around the world. It will direct and implement a multi-faceted marketing campaign to raise the profile, drive technology development & deployment and to promote the potential of femto solutions among industry stakeholders, journalists, analysts, regulators, special interest groups, standards bodies and consumers.